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February 18, 2013

Design Indaba: a time for African designers to shine

Hundreds of local designers are preparing to display their work at this year's Design Indaba. Many of them are well established, but 40 of them were chosen from the Emerging Creatives programme, giving them an opportunity to show off their works at the Cape Town International Convention Centre.

The Design Indaba 2013 will be held at the Cape Town International Convention Centre

The Indaba kicks off on February 27, with the theme A Better World Through Creativity, and will run until March 1, 2013. The Indaba has three sections: the Design Indaba Expo, which runs from Friday 1 March to Sunday March 3; the conference, which runs from February 27; and the FilmFest, which started this weekend at the Bank in Green Point.

This year 350 designers from fashion, industrial, IT, architecture and jewellery will display the goods they have created. The expo is also a place where buyers identify what's hot, and designers are given an opportunity to explain how their work will create a better world.

Even though fashion remains one of the biggest drawcards at the Expo, furniture design is also extrememly popular. Cape Town-based Ebrahim Assur, one of the 40 emerging designers, will exhibit his furniture range, which includes a clock, a standing lamp and a lounge chair. His designs are inspired by people, nature and iconic objects.

Another emerging designer, Phumulani Ntuli, uses a range of visual designs to investigate the representation of masculinity and violence by undermining socio-historical constructs, to encourage a new image of masculinity.

One of Phumulani Ntuli's striking pieces. Photo courtesy of Design Indaba

Fashion-designing sisters Kim and Natalie, of the Joinery, have an ethically inspired range, The Joinery has cast itself in an activist's role, and is committed to fair trade using organic and natural materials.

The Emerging Creatives Programme gives young designers an opportunity to exhibit their work alongside established designers. The programme is sponsored by the Department of Arts and Culture.

The Cape Town Fashion Council has arranged daily shows in the Events Arena, where 20 emerging and established fashion designers will show off their Winter/Autumn 2013 collections. Some of the designers include Rosenworth, Sitting Pretty, Chimpel, Take Care, Margo Molyneux, Spilt Milk, Mr and Mrs, Doreen Southwood, .olowsdotter, Adam & Eve, Adriaan Kuiters, August Clothing, Craig Port, MaXhosa by Laduma, Non-European, Michells Ludek, Goat Clothing, Strato and Thula Sindi.

For Design Indaba conference queries, please call Lindsay Roberts at +27 (0)21 465 9966, or e-mail her at Lindsay@interactiveafrica.com.

For more info, please visit www.designindaba.com.

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