May 15, 2013
Charly’s Bakery launches new cake-themed trailers at Old Mac Daddy
Natalie Roos’ body was born in Johannesburg… but her soul was always Capetonian. At the age of 14, Natalie started work in the television industry, presenting popular local kids TV show, KTV. Ten years and another TV job later (presenting celebrity gossip show JIP on Afrikaans music channel MK), Natalie made the move down to Cape Town where she started her blog, Tails of a Mermaid (www.tailsofamermaid.com). Her love for the internet and all things communication-driven became a natural progression to a career in Social Media, where she worked in an agency managing the online presence, content and reputation of various brands.
Natalie’s passions include cats, communication and Cape Town.
With more than 40 staff members, two seasons of a hit reality TV show (season two airing soon) and over 1 000 cupcakes sold every day, it’s safe to say that Cape Town’s favourite sweet-treat destination, Charly’s Bakery, is one of the busiest and most famous bakeries around.
And now you can add “interior design artists” to its list of achievements, as Charly’s recently launched its very own Airstream trailers at Elgin’s Old Mac Daddy luxury trailer park. And we were there.
We arrived at Old Mac Daddy's in the late afternoon, just as the sun was setting and that autumn chill was starting to creep into the air. A glass of local Elgin wine in hand, we were ushered into our trailer for the night – the Mills & Boon. Decorated with all the romantic touches you could ever need in a luxury trailer, this was, until now, the park's most romantic suite.
With bags unpacked and the last few rays of sun peeking over the horizon, it was time for the big reveal...
The newly decorated trailers, curated with Charly’s signature flair, were inspired by “inside the cupcake box” and “Woodstock meets Paris”, says bakery owner Jacqui Biess.
According to Jody Aufrichtig, owner of the Mac Daddy brand (with The Grand Daddy hotel on Long Street being the inner-city version of this luxury trailer park concept): “We always wanted to work with Charly’s, right back to when we used to order their cupcakes for high teas at Daddy Long Legs. We just kept on missing each other and that moment never materialised.”
So Jody offered the doyennes of cake creativity a chance to play, suggesting they revamp two of Old Mac Daddy’s trailers.
“We pounced on the opportunity,” enthuses Jacqui. “After all, what is cake decorating but design-by-sugar. From the start, we knew we weren’t going to be doing it alone. My daughter, Alexandra, and I enlisted the talents of an incredible team and placed our trusted friend, Carin Cronje of Vanilla Concrete, at the helm as production manager.”
The two trailers have been named Love Cake?... I Do , and Love Cake? ... Me Too! And they sit nestled together at the water’s edge, complete with an expansive deck, sweet little white picket fence and a view of the gorgeous valley.
“We are delighted with the end result,” says Jody. “Our most popular trailers are always the ones that tell stories, share secrets and make people smile; these new trailers do just that.”
And having just wrapped up filming season two of Charly’s Cake Angels, the women behind the story are ready for a rest (the creating of the Love Cake trailers spans two full episodes, in which all will be revealed about the long hours and love that made up this project).
Charly’s Bakery has really put Cape Town’s culinary scene on the map globally, and the shop is inundated with international visitors daily.
From chatting to Jacqui, it’s clear why she and her family are so successful. Their love for cake, each other and lovers of baked treats everywhere is evident all over their faces. They speak in a language of universal love: cake.
“It’s surreal when you’re standing behind the till and someone from a different country is telling you ‘I love you!’ because they’ve seen the show. They love the show. It’s so amazing!” she says.
Once we'd spent a good 40 minutes "ooh-ing" and "aah-ing" over all the creative and inspired touches to the trailers, it was time for more wine and a harvest table dinner in the Brinny Breezes restaurant. Dinner was a harvest table of locally sourced lamb stew, seafood curry and chicken pie, followed by a variety of cupcakes, brownies and cheesecake made with extra special love by the Charlys' Angels.
It's interesting to know that Old Mac Daddy has a very eco-friendly approach to the way it runs its farm, which you can read more about on its website. With that philosophy in mind, the Charly's team went to great lengths to use as many recycled, upcycled and green products as it possibly could.
Season two of the immensely popular Charly's Cake Angels, which has had huge pick-up globally, is currently in edit and slated to air from mid-June. View the trailer below: