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May 12, 2009

Cape Town wins second travel industry “Oscar” in a row

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The beautiful view from Table Mountain, photo courtesy slack12

Cape Town has been named Africa’s leading destination by the prestigious World Travel Awards for the second year running.

Last night in Durban, the Executive Director of Economic, Social Development and Tourism in the City of Cape Town, Mansoor Mohamed, accepted the award along with Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, on behalf of Cape Town and all its partners.

“This award reaffirms Cape Town’s global positioning as a leading tourism destination,” said Mohamed. “It helps to strengthen Cape Town’s tourism competitiveness and to position Cape Town as a global events city. The award will also help to make Cape Town a destination of choice for the 2010 FIFA World Cup™. Cape Town has built and maintained excellent tourism infrastructure. The city is constantly enhancing its tourism assets, building skills and improving opportunities in the tourism sector. All of these efforts support our strategy of infrastructure-led economic growth.”

The World Travel Awards were established in 1993 to acknowledge, reward and celebrate achievements in all sectors of the global travel industry. Travel professionals and their clients regard the awards as the best endorsement that any travel product can receive. Globally, they are considered the Oscars of the travel industry.

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The V&A Waterfront, photo courtesy Peter aka zug55

A spectacular awards ceremony was held at the Inkosi Albert Luthuli Convention Centre (ICC) in Durban.

Councillor Ian Neilson, Cape Town’s Mayoral Committee member for Finance, Economic, Social Development and Tourism, said: “This award further consolidates the position of Cape Town as a world-class tourist destination. Credit must go to our local hospitality industry for working so hard to provide an excellent tourist offering in terms of product and service.”

“To win this important award in the run up to 2010 is further proof that Cape Town is ready, willing and able to produce a World Cup experience second to none for all who visit our beautiful City,” said Neilson.

Cape Town Tourism was a finalist in two award categories, Best Tourism Organisation in Africa and Best Marketing Campaign in Africa for its “Live Cape Town, Love Cape Town” campaign. The Mount Nelson in Cape Town won Africa’s Leading Hotel.

Du Toit-Helmbold said: “We are very proud to accept this award on behalf of the tourism industry and people of Cape Town. It bears testimony to their dedication to growing this city as one of the world’s favourite and most remarkable destinations. Cape Town is indeed Africa’s greatest city and ready to welcome the world!”

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