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April 14, 2009

Cape Town welcomes cricket fans to the Indian Premier League

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Jacques Kallis at IPL 2008, photo courtesy of SJ Jagadeesh

The decision to relocate the 2009 DLF Indian Premier League to South Africa brings a sporting feast and tourism boom to Cape Town.

This hugely popular event starts on April 18 at the Newlands cricket grounds in Cape Town. Another seven of the 58 SA-based games will be played in the Mother City.

Cape Town Tourism is using the event to market Cape Town, focusing on the Indian foreign market and KwaZulu-Natal domestic market. The players will be welcomed “minstrel style” at the airport and fans will be made to feel truly at home with some excellent last-minute promotions on accommodation, transport and unique Cape Town experiences, put together with the support of Cape Town’s tourism industry.

Cape Town Tourism has created an IPL mini-site at www.capetown.travel/ipl for visitors and locals to access information about the games, associated events, special packages and promotions on offer.

PR, social networking and e-marketing campaigns are being used to direct interested visitors from all over the world to the website and encourage visitors to come to Cape Town for the IPL cricket extravaganza.

The 2010 FIFA World Cup mascot, Zakumi, will be making an appearance at the IPL games at Newlands. Supporters who snap a picture of Zakumi should post their pics to the www.capetown.travel/ipl site to stand a chance of winning a pair of double tickets to the April 27 Kolkata Knight Riders vs Mumbai Indians game.

“This is such an exciting moment and opportunity for Cape Town,” comments Cape Town Tourism CEO Mariëtte du-Toit Helmbold. “We are ready to welcome a whole new market of sport travellers.

Capetonians are going to love every minute of the IPL; the electric atmosphere and the contagious love of the game.

“Sport tourism contributes significantly to our tourism industry’s economic growth. The event extends our season significantly and is a welcome boost to our local tourism economy. We are going to make sure we use this opportunity to build Cape Town’s reputation as the best host city in the world for sporting events like the DLF Indian Premier League Cricket.”

20/20 cricket has a huge following worldwide and is a favourite with fans who enjoy fast-paced action. All the games take place in the late afternoon and evening.

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Newlands cricket grounds, photo courtesy Badger Swan

Cape Town’s schedule is as follows:

• April 18: Opening ceremony followed by Mumbai Indians vs Chennai Super Kings and Rajasthan Royals vs Royal Challengers
• April 19: Delhi Daredevils vs Kings XI Punjab; Kolkata Knight Riders vs Deccan Chargers
• April 22: Royal Challengers vs Deccan Chargers
• April 23: Kolkata Knight Riders vs Rajasthan Royals
• April 25: Kolkata Knight Riders vs Chennai Super Kings
• April 26: Rajasthan Royals vs Kings XI Punjab

For further information about where to stay and what to do in Cape Town visit Cape Town Tourism at www.capetown.travel and www.capetown.tavel/ipl, email info@capetown.travel or call Cape Town Tourism on +27 21 487 6800.

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