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January 27, 2009

Cape Town Tourism shares its 2008/2009 business plan


Cape Town Tourism is the City of Cape Town’s official regional tourism organisation, responsible for marketing the destination and providing services to visitors and the industry.

As such, Cape Town Tourism is making its 2008/2009 business plan available to download.

This document represents the plan for Cape Town Tourism’s enlarged and integrated programme of work, embracing marketing alongside visitor and industry services.

Six major themes and projects emerge:

  • Responsible tourism
  • Transformation and broad-based black economic empowerment (BBBEE)
  • Safety and security
  • Reducing seasonality
  • 2010 FIFA World Cup™ readiness and legacy
  • Engaging the community

Download the Cape Town Tourism business plan 2008/2009


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