• Categories


  • Authors


  • Sort By


April 14, 2009

Cape Town Tourism joins the jet set at the Luxury Travel Awards, Switzerland


The luxurious Table Bay Hotel at the V&A Waterfront, photo courtesy Ian Junor

Cape Town has been nominated as a contender in the Best Entertainment category at the International Luxury Travel Awards and Cape Town Tourism CEO Mariëtte du-Toit Helmbold will be going to Switzerland for this prestigious event from April 16 to 18, 2009. 

“This is a fantastic opportunity for us to meet agents in this niche market,” says Du-Toit Helmbold, who has over 54 meetings scheduled with travel buyers, “particularly when Cape Town’s luxury offering is really starting to make waves.”

In particular, the recent opening of the six-star One&Only Waterfront, and its international Nobu and Maze restaurants, have added to Cape Town’s upmarket offering.

“Already Cape Town is favoured by the world’s wealthy and famous, with celebrities flocking here over the past summer season. The 2010 FIFA World Cup will also see plenty of affluent travellers coming into town. Their expectations are high and we are ready to meet them,” declares Du-Toit Helmbold.

The nomination for Best Entertainment destination refers to the broader sense of entertainment: tours, activities, shopping, cultural offerings, sports and so on.

Cape Town was recently recognised by the Country Brand Index 2008 as one of the world’s Top Ten Most Authentic Destinations. This is something money cannot buy and it’s what travellers on all budgets are looking for.

The level of authenticity one can experience while also enjoying a luxury experience is a key part of Cape Town’s allure. Yachting at sunset, having a massage outdoors among the fynbos, driving an exotic car through the winelands – these are all adventures that celebrate the simple things in life in the most luxurious way.


Clifton Beach, photo courtesy Robert Wallace

comments powered by Disqus