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September 15, 2010

Cape Town Tourism interactive wall has been nominated as a 2010 Loerie Awards finalist

Cape Town Tourism Interactive wall

Cape Town Tourism’s innovative interactive brochure, displayed on a wall in the Visitor Information Centre in the central city, is a finalist in the Digital Applications category for the 2010 Loerie Awards. The awards are South Africa’s premier advertising, communication, design and experiential media awards and will be hosted in Cape Town from October 1 – 3, 2010.

The interactive tourist brochure, the first of its kind in South Africa, is designed to allow visitors to gather useful information about Cape Town in a playful and light-hearted manner. The project was commissioned and directed by Lianne Burton, Cape Town Tourism’s destination marketing manager, and developed by Formula D Interactive.

The brochure is made up of seven large images that are projected onto a six-by-two-metre wall and show diverse Cape Town locations such as local townships, the V&A Waterfront, Boulders Beach, Kirstenbosch National Botanical Garden, the Cape Town Stadium, Blaauwberg Beach and the Cape Town Winelands.

Overlaid on these pictures are icons that allow the user to find out more about 40 different activities and attractions, both mainstream and quirky. These include monuments and historic places, food, shopping and activities for kids. When activating one of the icons by walking in front of it or touching it with your hand, various illustrated elements around the subject fly in from the sides of the wall and form a cloud of images on the screen. At the same time, sound referring to the specific attraction is activated and text information is displayed.

Find out more about the interactive wall by watching the YouTube clip.

The interactive Cape Town Tourism wall is not only fun and informative, but it also emphasises the key values of Cape Town Tourism’s brand, which promotes the natural and cultural diversity of the region, as well as its world-class creativity and design.

Come in and experience the wall for yourself. Visitors are welcome from 08h00 to 17h30. Click here to find a map and directions.

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