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August 28, 2009

Cape Town Tourism attracts thousands of Facebook fans


Camps Bay beach at sunset, photo courtesy bittlelit

Cape Town Tourism’s Facebook fan page has grown to over 42 000 fans just two months after launching. I ♥ Cape Town is now the largest Facebook group for a tourism body anywhere in Africa.

The group has become a home away from home for thousands of Capetonians who are living and working abroad, as well as a souvenir site for the many visitors who have been and want to come back.

Local visitors to the fan page chat about what is going on in their city and ask one another for advice on where to find a good winter fireplace or a spare ticket to a concert. Capetonians abroad boast about their next holiday in Cape Town (or recall the last), while the curious use I ♥ Cape Town to investigate the possibility of a new holiday spot by chatting with fans and reading posts from international visitors.

Fans have also submitted a collection of photographs of Cape Town ranging from day-to-day observations to photo essays and holiday snaps.

The fan page’s administrators ensure that there are plenty of interesting topics of debate, as well as polls, giveaways and updates.

Cape Town Tourism has identified the web as a key platform for communicating with would-be visitors to Cape Town and for generating citizen pride. Since December 2008, Cape Town Tourism has been overhauling its online presence to create a more efficient, user-friendly resource.

Says Cape Town Tourism CEO, Mariëtte du Toit-Helmbold; “We have created a website that gives viewers a glimpse of the real Cape Town. A Flickr page houses hundreds of arresting images, whilst a lively blog and busy Facebook fan group mean that virtual visitors can engage with the people who live here, have been here and wish they were here!”

The simplest way to become a fan of I ♥ Cape Town is to go direct. First ensure that you are registered on Facebook, and then enter www.capetown.travel/facebook into your web browser. You will be taken to the page and can join instantly.

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