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September 18, 2009

Cape Town Tourism announces winter winner

Cape Town Tourism has identified the importance of using local citizens and customers as the marketers of Cape Town. As part of their Winter 2009 Marketing Campaign, Cape Town Tourism called on the creativity of Capetonians with their “Warm up to Winter” Flickr competition. The result: 676 photographs submitted by Capetonians (and those further afield who had visited and photographed the Mother City), who clearly drew plenty of inspiration from the city’s wonderful winter experiences and dramatic landscape.

The competition ran for three months. At the end of August, guest judges Paul Bruins, Greg Beadle and Joy-Anne Goodenough (who are all active Flickr photographers themselves), selected 10 finalists. The public was then invited, via e-mailers, Cape Town’s visitor website and various portals such as Twitter and Facebook, to vote for their favourite photograph. More than 500 votes were ultimately counted. In the end, the winner was Keith Lyle, with a photograph of stormy waves crashing against the lighthouse in Kalk Bay

“We wanted our social media community to be involved in selecting the winners because they are a truly loyal group of Cape Town supporters,” says Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism. “Cape Town has nearly 45 000 Facebook fans from all over the world.” Du Toit-Helmbold went on to comment on the high quality of the entries: “All the photographs were exquisite. They reminded us that Cape Town’s rare beauty goes so much further than the summer holiday picture postcard. Winter is dramatic, moody and evocative. It is when nature is really on show. It’s also a time to indulge in Cape Town’s wellness and gourmet offerings.” 

Cape Town Tourism created the mini-site www.capetown.travel/winter specifically as part of their commitment to build a strong winter brand for Cape Town and promote Cape Town as a year-round destination. The mini-site hosted a myriad of special winter promotions and packages and was the platform for entry into and display of entries for the Flickr winter competition.

To celebrate World Tourism Month, Cape Town Tourism has launched another public Flickr competition, this time aspirant photographers are asked to interpret the phrase, “This is the Cape Town I Want the World to See”. There is a R15 000 cash prize for the best photograph. For more information and to submit entries, visit www.capetown.travel/worldtourismmonth

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