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November 10, 2009

Cape Town ready to welcome the world at World Travel Market

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Photo courtesy Tara Turkington

Cape Town Tourism is showing the world what we’re made of at this year’s World Travel Market (WTM) in London until November 12, 2009.

The World Travel Market is a business-to-business event where international travel industry members can meet, communicate and do business.

Cape Town Tourism’s attendance at this year’s market is an opportunity to reinforce the message that Cape Town is ready to welcome the world for the 2010 FIFA World Cup. Travel operators and media will hear that there is enough accommodation and that the hospitality industry has not out-priced itself.

Cape Town Tourism is working with Cape Town Routes Unlimited (CTRU) to ensure that Cape Town and its surrounding regions are fully represented to the trade. Cape Town Tourism is focusing on marketing Cape Town as a host city, whilst CTRU will be driving home its “Beyond 90 Minutes” campaign, which promotes an extended stay in the Western Cape after the 2010 FIFA World Cup.

blog image

Photo courtesy Tara Turkington

Cape Town Tourism CEO Mariëtte du-Toit Helmbold comments: “This is an important event and especially this year as the trade is interested in how we are going to deal with the 2010 FIFA World Cup. We know we are ready and we need to inspire the international market with the same confidence.”

Cape Town is also a proud nominee for this year’s Virgin Holiday’s Responsible Tourism Awards in the category Responsible Destination. The awards have 13 categories and the City of Cape Town is the only municipality nominated in its category. The award ceremony will be held at WTM on November 11, 2009, which is also Responsible Tourism Day.

Says Du Toit-Helmbold, “Cape Town Tourism, the City of Cape Town and other affiliates have accelerated the adoption and creation of programmes that reduce the tourism industry’s impact on the environment. Key to the success of these campaigns is the coaching that Cape Town Tourism has given its members (and the broader tourism industry) on how to integrate responsible tourism into the day-to-day running of their businesses. For Cape Town to be recognised on this global platform means that we are effecting awareness and change.”

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