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May 07, 2009

Cape Town ready for kick-off at Indaba


Green Point Stadium, photo courtesy mikkelz

Cape Town Tourism will be pulling out all the stops at the Indaba travel show in Durban from May 9 to 12. The agency has combined forces with Cape Town Routes Unlimited to create a stand that represents the vibrant lifestyle and colourful culture of the Western Cape.

This space, at the entrance to the Cape Town and Western Cape Pavilion, will highlight Cape Town’s status as proud host city for the 2010 FIFA World Cup and the lifestyle capital of Africa. The stand design incorporates a distinct soccer visual language mixed with typical Cape Town imagery.  The message is clear: Cape Town, Africa’s greatest city, is ready to welcome the world!

Thirty-two individual members of Cape Town Tourism will be exhibiting their unique offerings from the Cape Town stand. Fifteen are emerging entrepreneurs who are getting help to attend the show and market their products from Cape Town Tourism and Cape Town Routes Unlimited.

A team from the City of Cape Town led by the Acting Executive Mayor, Grant Haskin, will be visiting this year’s Indaba with the message that we are ready to host the world in 2010.

“The glass roof of the Green Point Stadium is being assembled as we speak, and with fewer than 400 days to kick-off, Cape Town is counting down to the Final Draw on December 4 this year,” said a confident Haskin.

Indaba is one of the top four international travel and trade shows and Cape Town Tourism is using this well-attended platform to highlight Cape Town’s offering for the 2010 FIFA World Cup, the many unique experiences within the city as well as upgraded visitor services which make effective use of technology.

A variety of soccer-related activities will be taking place on both the Cape Town and shared Cape Town and Western Cape stand. These include foosball matches between exhibitors and delegates, soccer competitions, hundreds of prize giveaways, cocktail functions, photo opportunities with Zakumi (the official 2010 mascot), and the launch of Cape Town Tourism’s new dedicated 2010 “mini-website”, www.capetown.travel/2010.

Mansoor Mohamed, Director of Economic Development and Tourism for the City of Cape Town, comments: “The focus of Indaba this year will be to showcase Cape Town’s readiness for the 2010 FIFA World Cup and to position Cape Town as an award-winning tourism destination.”

Cape Town has also been nominated to receive an award in the 16th Annual World Travel Awards, in the category Africa’s Leading Destination. Cape Town Tourism has received a nomination in the category Africa’s Leading Marketing Campaign.

Hailed by the Wall Street Journal as the “Travel industry’s equivalent to the Oscars”, the World Travel Awards is the most comprehensive and prestigious awards programme in the global travel industry.

Thousands of votes are cast by travel professionals from 167 000 travel agencies in over 160 countries – so winning a World Travel Award has become one of the highest accolades a travel product or destination can receive. Nominations are based on the previous year’s voting and recommendations made by travel, tourism and hospitality industry professionals.

The World Travel Awards ceremony takes place at Indaba on Saturday May 9.

“We are thrilled that Cape Town is in the running again for Best City in Africa and the Middle East,” says Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism. “For Cape Town Tourism to be nominated for Africa’s Leading Marketing Campaign (Living Cape Town, Loving Cape Town) is an incredible achievement as we were appointed the new marketing agency for Cape Town less than a year ago. We look forward to a successful event and representing Cape Town on a powerful and unified platform with all our partners in tourism.”

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