October 21, 2010
Cape Town on the November cover of Wallpaper*
Cape Town has been featured on the November cover of esteemed design magazine Wallpaper*, recently launched in London. The cover features a male model, dressed by Cape Town designer Stiaan Louw, with Cape Town Stadium in the background.
The photograph was taken from the roof of Cape Royale Hotel & Residence in Green Point.
Stiaan, who was awarded the 2010 title of Menswear Designer of the Year for Africa at the Africa Fashion Awards, tells Cape Town Tourism: “I think it is wonderful that South Africa is featured on the cover of this iconic design publication and that my work was chosen for it. The response to the cover has been somewhat overwhelming thus far and it has created valuable exposure for my brand, not only locally but [also] internationally.”
Stiaan believes living in Cape Town gives him a creative edge: “I think it is impossible not be influenced by the incredible natural beauty and diversity of Cape Town as a creative person. The fact that we face so many challenges here as creatives, and [that] we choose to overcome them with original thinking, has become part of our creative identity and a part of what makes Cape Town and South Africa as a whole very exciting,” he says.
Stiaan is busy working on a few summer campaigns and is very excited about the near future. “I hope to achieve more international exposure next year and to continue evolving the brand in the current gap in menswear locally.”
Cape Town is bidding to become the World Design Capital in 2014. Read more about this on the official website: http://www.capetown2014.co.za/