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November 10, 2010

Cape Town commemorates World Responsible Tourism Day

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As part of creating and promoting a more sustainable tourism industry, one that will see the city well into the future, Cape Town Tourism is commemorating World Responsible Tourism Day.

An initiative of the United Nations World Tourism Organisation (UNWTO), and included as part of World Travel Market, currently on the go in London, the day is marked globally on November 10, 2010.

The Mother City has been at the forefront of responsible tourism practices in the country, signing the Cape Town Declaration in 2002, and going on to win a range of relevant awards in the past few years, such as the Virgin Holidays Responsible Tourism Award in the Best Destination category in 2009.

As part of this drive, Cape Town Tourism is working closely with the City of Cape Town and other stakeholders to prioritise sustainability as a guiding principle for growth in all aspects of tourism.

In a blog on the city’s responsible tourism standards, published last year, Cape Town Tourism CEO Mariëtte du Toit-Helmbold commented on how “Cape Town Tourism is dedicated to championing ethical lifestyles and business practices that invest in the future well-being of our communities and environment.”

The tourism body also encourages visitors to the city to take the Responsible Tourism Pledge, and gives tips on how to enjoy more ethical, more sustainable adventures.

This World Tourism Day, why don’t you take the pledge and do your bit to help keep the Mother City beautiful?

To read the Cape Town Responsible Tourism Charter, click here.

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