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February 25, 2010

Cape Town announced as Volvo Ocean Race stopover

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Cape Town will be the first stopover at the 2011-2012 Volvo Ocean Race. Photo courtesy Warren Rohner

Cape Town will be the only African stopover during the 2011-2012 Volvo Ocean Race, and in fact, the first port of call during the event.

Although 83 other cities bid for this honour, Cape Town was given the nod because of its professional approach to international events, according to Volvo Ocean Race Commercial Director Greg Maill.

Itumeleng Pooe, the executive manager of destination marketing for Cape Town Routes Unlimited, said the race would create much publicity for the Western Cape.

“With a total economic impact of R308.15-million on Cape Town, and the Western Cape and tourism destination media exposure worth R77.45-million, the city and province can only be proud and honoured to be have been awarded the stopover status,” she said.

“We regard it as a powerful endorsement of our destination’s events infrastructure and organisational capabilities, scenic appeal and hospitality.”

According to the Volvo Ocean Race website, the event is “is an exceptional test of sailing prowess and human endeavour, which has been built on the spirit of great seafarers – fearless men who sailed the world’s oceans aboard square-rigged clipper ships more than a century ago”.

The first event of this kind took place in 1973, but Volvo has sponsored the event since 2001.

The race starts in Alicante, Spain, sometime during 2011. Specific dates will be announced during March this year.

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