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June 07, 2013

Cape Town Tourism wins Best Overall Use of Social Media title at SMITTY Awards in New York

Cape Town Tourism won the Travel + Leisure SMITTY Award (Social Media in Travel + Tourism 2013) for Best Overall Use of Social Media: CVB (Convention and Visitors Bureau), Global. Photo courtesy of Imagine Global Communications

Cape Town Tourism, the City of Cape Town’s Tourism Marketing organisation, is the winner of a Travel + Leisure SMITTY Award (Social Media in Travel + Tourism 2013) for Best Overall Use of Social Media: CVB (Convention and Visitors Bureau), Global.

Gabrielle Sappok-Klink, of Imagine Global Communications, received the award on behalf of Cape Town Tourism at the award ceremony held in New York on Thursday 6 June, 2013.

The award is in recognition of the stellar work Cape Town Tourism has done for its My Cape Town Holiday Facebook application, hosted in 2012, which saw the organisation uncovering Cape Town and its abundance of attractions via this interactive application by getting users to send their profiles to Cape Town online. It also recognised Cape Town Tourism’s broad social media and e-marketing work across the platforms of Twitter, Facebook and blogs. Digital marketing and social media have been an integral part of Cape Town Tourism’s marketing programmes. Cape Town Tourism’s e-marketing strategy focuses on using citizens and fans of Cape Town from around the world as the marketers of Cape Town.

“In just a few years, social media has changed the way we communicate about travel and how we plan our trips. To acknowledge this massive global tourism trend, Travel + Leisure magazine launched the SMITTY Awards in 2012. The awards showcase destinations, airlines, hotels and others who have taken social media in travel to a whole new level.

So it is fantastic news that this year’s SMITTY Award for the Best Overall Use of Social Media: CVB (Convention and Visitors Bureau), Global went to Cape Town Tourism, recognising the cutting-edge approach Cape Town Tourism took to promote the Mother City to the growing international social media space. Congratulations to team Cape Town Tourism for this major tourism industry accolade,” said Sappok-Klink as she accepted the award.

The SMITTY Awards recognise the innovative ways airlines, hotels, cruise lines, bloggers and more are interacting with their online audience. The 28 winners who ran successful campaigns in 2012, were chosen by a panel of social media experts  who ranked them on factors such as originality, creativity, brand messaging, brand appropriateness and engagement.

Cape Town Tourism beat Tourism Australia, which was nominated for its fan-created content across its social media networks, to this impressive accolade.

For more information about the SMITTY Awards, please visit http://www.travelandleisure.com/smittys-2013.

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