June 23, 2013
Cape Town Tourism Facebook game wins Cannes Lions Gold
Cape Town Tourism's Facebook game, My Cape Town Holiday, picked up a Gold award at the 2013 Cannes Lions International Festival of Creativity, in the Branded Content & Entertainment category. This comes within weeks of Cape Town Tourism picking up a Travel + Leisure award for Best Overall Use of Social Media.
The Cannes Festival of Creativity is held every year in France and is regarded as widely regarded as the world's largest advertising festival. Ogilvy & Mather Cape Town, who created the campaign "Send your Facebook Profile to Cape Town," are delighted with the award. After the announcement, @OgilvyCT tweeted:"Incredible,crazy happy!" R.E.C Cape Town and Flow Communications were the contributing companies in the campaign. Read more on the Cannes Lions website.
The My Cape Town holiday Facebook game allows users to experience Cape Town virtually, learn about its vast variety of attractions and activities, as well as get itineraries to try out for real. To find out more, send your Facebook profile to Cape Town.