July 21, 2010
Café del Cabo launches at the city centre’s Visitor Information Centre
The newly renovated Visitor Information Centre in the city centre and its vibrant new coffee shop is quickly becoming synonymous with big events and exciting launches, and the 2010 FIFA World Cup™ was the perfect opportunity to test its ability to surprise and delight visitors of all creed and kind. What better day to formally launch Café del Cabo than that before the much anticipated final between Spain and the Netherlands. Alfaro Coffee, exclusive to the shop, took the opportunity to boast about a brand new identity and flavour, straight from Guatemala to right here in the Mother City.
Gustavo Alfaro explains: “This is a single origin coffee from Huehuetenango in Guatemala. It’s grown between 4 500 to 5 200 feet above sea level from the specific lot of Pena Blanca at Finca Santa Rosa, Buenos Aires. With its elegant and fruity chocolate combination, this high altitude coffee provides the consumer with a unique taste, especially dedicated to Café del Cabo at Cape Town Tourism.”
Not only can you catch a cup of heavenly Huehuetenango coffee at the Visitor Information Centre: you can also enjoy a selection of tasty treats, courtesy of Crush.
Says Alfaro, “The partnership with Crush has been well planned. Simply dedicated to the philosophies and principals of health and high quality with a foundation of elegance, this partnership was meant to be. Being at Cape Town Tourism is simply the cherry on top – it’s like being part of a family.”
The partnership has lent itself to the creation of an exclusive new brand, Café del Cabo. With a wrap-around balcony, insulated in the winter with weather guards and a mushroom heater, it also easily opens up to the summer breeze. The menu includes only the freshest and healthiest ingredients, and the café is fast becoming the new spot for meetings and lunch breaks alike.
Stefan Damad of Crush explains: “Our philosophy is centred around fresh food fast. Being a part of one of the best visitor centres in the world is fantastic for the brand and the people who visit Cape Town. We have been loving the energy that has been created by the new-look centre and we fit perfectly into the design and energy of the space. We have recently added breakfast to our menu, so Capetonians and visitors alike can look forward to beating the traffic and enjoying an early morning coffee and breakfast with their papers, delivered daily to us. With our liquor license, we’ll also be able to make after work drinks and meetings less stressful.”
Cape Town Tourism Area Manager (Central and Coastal) Annely Taimi Ickua and Gustavo Alfaro
The launch of Café del Cabo was well attended, as Chef Tim Whitford from Zevenwacht Restaurant and Chef School did his chocolate demonstration followed by an Alfaro Coffee pairing and a tango performance from the Fanaticos del Tango Escuela. With a visit from the editor of GQ, who described the event and the information centre as just “wow” , it certainly was an evening to remember.
The space within the centre is cleverly designed for event hosting, with seating that is interchangeable to suit a wide range of occasions, even a tango demonstration.
Striking the right balance of information hub and the top spot for great coffee and good food has been a long process; brand identities had to be cohesive and aligned. The result: Café del Cabo at Cape Town Tourism Visitor Information Centre. The launch signifies a long and fruitful partnership established in the service of visitors.