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September 28, 2009

And the Loerie goes to… Final Loeries Prizegiving, Cape Town, 2009

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The final Loerie Award winners were announced at the electronic awards ceremony hosted by the SABC at the Good Hope Centre in Cape Town last night.

Loeries delegates were treated to performances by Goldfish and Lira, and to the antics of comedian John Vlismas,who hosted the evening. Premier of the Western Cape Helen Zille also made an appearance, telling the audience that once they’ve partied in Long Street, they’ll never want to hold the Loeries anywhere else but in the Mother City.

It wasn’t only the organisers who went all out when it came to honouring the year’s best work in the advertising industry. All Loeries delegates were dressed to the nines, having taken Loerie Awards CEO Andrew Human’s words to heart: “Look in the mirror and ask yourself, ‘Am I jealous of me?’”

Last night, no matter what they looked like after a night of hard partying, all Loeries winners could answer that question in the affirmative. And they should, having secured the highest award in the industry, the greatest acknowledgment possible in South Africa of their creative brilliance.

The awards were judged by panels of local and international experts in their fields. A total of 225 Loeries Awards were handed out over the course of the weekend, including four Grand Prix awards, 19 Gol” Loeries, 50 Silver Loeries, 113 Bronze Loeries, nine Craft Golds and 30 Craft Certificates.

The Grands Prix awards, which reflect the breadth of creativity and opportunities for brand communication in the industry, embracing different kinds of media and ways of communicating, went to:

  • TBWAHuntLascaris Johannesburg, for their Advertising Poster Campaign, “Cheaper Than Money”, for The Zimbabwean.
  • FOXP2 for their Achitecture and Interior Design entry, “FOXP2 Offices”.
  • Ogilvy Johannesburg, for Channel O’s Experiential Mixed-Media Campaign, “Young, Gifted & Black”.
  • Net#work BBDO Johannesburg, for Virgin Atlantic’s Radio Commercial Campaign, “Ferret, Dancer, Dog, Child”.

This year, a new award – the SABC New Voice Award for Non-English Radio – was introduced to promote the production of non-English radio advertising. The Gold Award went to TBWAHuntLascaris Johannesburg for “Tatollo, Funeral” for Tiger Brands, the Silver Award went to Draftfcb Johannesburg for “Bua FM – 1, 2, 3” for Vodacom, and the Bronze Award went to Joe Public for “Don’t Stop ’Til You Get Enough, Buffalo Soldier, Beat It” for kalahari.net.

Download a full list in pdf of all 2009 Loerie Award winners here.

No doubt it was some of these winners at least who woke up this morning not knowing exactly where they were or how they got there, or why they were wearing a sequined headdress or were covered in permanent marker scrawl. But, clutching a little gold bird in their hand, they would smile, and this thought would run through their heads: “It just doesn’t get any better than this.”

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Goldfish performed at the Loeries Awards Ceremony at the Good Hope Centre last night.

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Helen Zille welcomed all Loeries delegates to the Mother City.

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Comedian John Vlismas hosted the evening.

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Photographs by Ryan Levenson

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