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September 27, 2009

Ads24 Loeries Awards ceremony boosts egos in print advertising


The Loeries Print Awards ceremony, hosted by ads24, lived up to all the considerably high expectations at the Good Hope Centre in Cape Town yesterday evening, as the year’s best creative work in South Africa was celebrated in style.

Widely regarded as the Oscars of the advertising industry, a Loerie Award is the biggest pat on the back that an overworked, under-appreciated young creative could dream of. And this year’s winners – whether they admit to it or not – will look at themselves in the mirror tonight and say, “I’ve made it. This is me hitting the big time. Tonight, I am a god.” (All that stuff about the huge creative ego is a myth – obviously)

The ceremony was compèred by Marc Lottering and Natalie Becker. A total of 130 awards were handed out at the Friday night ceremony, two of which were Grands Prix, 11 of which were Gold Awards and four of which were Craft Golds.

The two Grand Prix winners were… (drum roll, please):

TBWAHuntLascaris Johannesburg, for their Advertising Poster Campaign, “Cheaper Than Money”, for The Zimbabwean, and FOXP2, for their Architecture and Interior Design entry, “FOXP2 Offices”.

The hotly contested Young Creatives Award, which recognises exceptional achievement by talented creatives at the start of their careers, went to Sanjiv Mistry, a copywriter at Ogilvy Cape Town, and Joanne van der Linde, an art director at Net#work BBDO. They each received a Gold Loerie and an all-expenses-paid trip to an international award show.

All paper-based entries were considered for the Creative Use of Paper Award, in partnership with Sappi. The Motel for Humanoid’s corporate ID was the winner of this new award.

Two individuals were recognised for their outstanding contribution to the advertising industry. Simon Camerer, executive marketing director of Cell C, received the Marketing Leadership and Innovation Award for his active contribution to building the brand’s market position in South Africa.

Nkwenkwe Nkomo, group chairman of FCB South Africa and chairperson of the Advertising Standards Authority (ASA), was given a Lifetime Achievement Award for his dedication and outstanding contribution to the brand communications industry over the course of an impressive 26 years.

All Loeries winners reserved the right to party like rock stars. And, being the generous people they are, all Loeries delegates took it upon themselves to make sure that happened at the after party in Long Street.

Stay tuned for the announcement of the winners of the electronic Loerie Awards, to be announced this evening.

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