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September 23, 2013

2013 Gold Loerie Award for Cape Town Tourism

"And the Gold Loerie Award goes to...." There is cause for much celebration here in the Cape Town Tourism office this morning, as we celebrate Saturday night's win at the 35th annual Loerie Awards!

With a Travel & Leisure Smitty Award and Cannes Gold already in the bag, the addition of a Gold Loerie statue to our awards cabinet is an unexpected and welcome recognition for the work we did along with Ogilvy Cape Town and Flow Communications on our "My Cape Town Holiday" campaign.

Our name in lights at this year's 35th annual Loerie Awards 

Saturday night's awards, hosted by South African golden girl Dineo Moeketsi and local comedian Joye Rasdien at the CTICC here in Cape Town, celebrated some of the most creative and innovative work to come out of South Africa's creative agencies over the past year. 

Below, a full list of Saturday night's winners:

The awards were judged by over 140 local and international experts in their fields, including four international jury chairman from Hamburg, Sydney, Kansas City and Antwerp, as well as regional judges from Dubai and Kenya.

Winners in the following categories were announced at Saturday night’s ceremony: Student Awards;
Print Communication & The Times Newspaper Award; 
Ambient, In-Store, Alternative Media, Direct Mail & Field Marketing & the
AdReach Street-Pole Award;
Communication Design & the Antalis Creative Use of paper Award;
Digital & Interactive Communication; and the Unilever Ubuntu Award for Sustainable Marketing.

Special awards were also announced for the Creative Future Scholarship,
 Marketing Leadership and Innovation Award,
and the Adams & Adams Young Creatives Award.

A total of 155 awards were handed out, two of which were Grands Prix, fifteen of which were Gold Awards and six of which were Craft Golds.
Of these, three Student Golds and two Student Craft Golds were awarded.

The two Grand Prix winners were:

- DraftFCB for Engen’s “Fire Blanket Calendar,” in Alternative Media & Field Marketing.
- Ogilvy & Mather Cape Town for Volkswagen’s “Street Quest,” in Digital & Interactive - Social Media.


Marketing Leadership and Innovation Award – George Sombonos
George Sombonos of Chicken Licken was honoured with the Marketing Leadership and Innovation Award.

The award was introduced by the Loeries in 2007, to recognise an individual for their marketing achievements over an extended period of time. Each year, a shortlist is compiled – based on the success of brands over previous years at the Loeries. This year the short list included the following brand leaders:

• George Sombonos – Chicken Licken
• Gavin Krenski – Brandhouse
• Claudia Mende – Mercedes Benz
• Mike Glendinning - VW

“George belongs amongst the great South African brand leaders and previous recipients of this award,” says Loeries CEO Andrew Human. “He is a legend in the industry and an excellent example of a leader who believes in the power of creativity to drive the bottom line. We hope that his example with Chicken Licken will inspire other marketers to embrace creativity in order to build sustainable and successful businesses.”

Adams & Adams Young Creatives Award

The Young Creatives Award, sponsored by Adams & Adams attorneys, recognises outstanding achievement by talented individuals at the beginning of their careers. This year the award went to Natalie Rose and Kate Desmarais. They each received a Gold Loerie and a trip to the Cannes Lions International Festival of Creativity.

ADreach Street-Pole Award

The Street-Pole category was introduced in 2011. This year, the award went to Saatchi & Saatchi for Wordsworth Books’ “Words at their best.” The winner will automatically be entered into the outdoor advertising category at the Cannes Lions International Festival of Creativity. In addition, the winner receives an all-expenses-paid trip for two to the event in Cannes.

Antalis Creative Use of Paper Award

The winner of the 2013 Antalis Creative Use of Paper Award is Y&R South Africa for SKYY Infusions Pineapple Packaging. The award includes two Apple iPads for the creative team.

The Times Newspaper Award

The Times award, which includes a trip for two to the New York Advertising Festival in 2014, went to Lowe and Partners Cape Town for Cape Times’ “Selfies” campaign.

Unilever Ubuntu Award for Sustainable Marketing

The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. This year the award was sponsored for the first time by Unilever and the Gold award went to MTN and MetropolitanRepublic for The Everywhere Library.

Loeries Creative Future Scholarship

This year the scholarship was awarded to Anita Ndivhuwo Jiovane from Good Hope Seminary High School.

The Loeries initiated the Creative Future Scholarship in 2008 to encourage and enable creativity at grassroots level, by assisting learners from a disadvantaged background to study brand communication at a tertiary institution.  The Loeries aims to build awareness of the career opportunities available in the creative services sector and, in doing so, aid in the transformation of the sector.

The Creative Future Scholarship covers just about everything – fees, study materials, accommodation and living expenses.  Plus, it offers mentorship, internship and employment in the communications industry. Unlike other education funds, this programme goes to high schools across the country, builds awareness and seeks out talented individuals. Through this process, learners who would otherwise be unaware of the opportunities available are brought into the creative industry.

R30 from each entry into The Loerie Awards was donated towards the scholarship.


This year three Gold Loeries were awarded:

- Francois Linde from the AAA School of Advertising for the Fokofpolisiekar Lyric Book.
- Sean Creighton from the AAA School of Advertising for Your Biltong Company DIY Biltong Kit.
- Sean Creighton from the AAA School of Advertising won a second Gold for a self-promotional piece, titled “A few options.”

Two Craft Golds were awarded:

- For Illustration, Pola Maneli from the Nelson Mandela Metropolitan University for a self-promotional campaign, titled “If the Shoe Fits.”
- For Typography, Andrej von Walter for a type design for blind and seeing, titled “Reading Together.”

All the winners will be listed on the Loeries website www.loeries.com from today, 23 September.


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