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March 16, 2010

2010 Loerie Awards launched in Cape Town

Blog Featured Image

The 2010 Loeries logo. Photo supplied by Loerie Awards

Loerie Awards organisers yesterday launched “The Biggest Event of the Year™,” also known as The 2010 Loerie Awards.

At a breakfast function at the Grand Daddy Hotel in Long Street, Cape Town, Loeries CEO Andrew Human says that this year’s theme was a “tongue in cheek” way of ignoring other events that would have already occurred by the start of The Loerie Awards Festival Weekend, on October 1.

“We know there are a few small sporting events taking place,” he says in reference to the 2010 FIFA World Cup™.

Entries for the prestigious awards are now open, with the deadline being May 31, 2010. Work undertaken between June 1, 2009, and May 31, 2010, is eligible.

The criteria are innovation, quality and relevance to the brand, target audience and chosen medium. To achieve the coveted Gold Loeries Award, the entry must not be self-promotional.

Predicting what judges will be looking for, Human asks potential entrants: “What have you done that is different?”

There will be a special award for creative professionals 27 years old or younger. Entrants in this category are invited to submit a portfolio of their work from the past few years.

The Travelling Exhibition will begin on March 23, and will come to Vega School in Cape Town, from July 10 to July 17.

The Loerie Awards Festival Weekend will include activities in Camps Bay on Saturday, October 2, and a golf day the next day.

The Loerie Awards was held in Cape Town for the first time last year, and according to Human, was attended by 2 550 people each night; the biggest numbers ever in the history of these awards.

All entries must be completed online at www.theloerieawards.co.za. The fees are R 1 390 for a single entry, R 2 090 for a campaign or multiple component entries, and R 290 for students.

Entries received before April 15 will receive a 5% discount.

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