The 31st Annual Loerie Awards kicked off in Cape Town on Thursday September 24, 2009. Loeries delegates have been feeding their egos and partying as only creatives can in the Mother City. Highlights so far have been…

The mayor’s welcome shindig…

Where everyone was conservatively dressed, no-one drank very much and the décor was quite low-key.

The Battle of the Bands, where young creatives unleashed their inner rock stars – proving once again that everyone in the advertising industry is shy and retiring.

The Ads24 awards ceremony…

Where egos were boosted and creative excellence recognised and applauded. Very quietly and without much pomp and ceremony.