Local companies are showing their patriotic spirit in the run up to the 2010 FIFA World Cup and doing their part to ensure Capetonians Live it! Love it! LOUDER! One such company, Foundation Outsourced Hospitality Solutions, has launched a service drive leading up to 2010, offering a three-day “I am a service ambassador” course.
The initiative is well in line with Cape Town Tourism’s citizen activation campaign, which aims to stimulate civic pride and a welcoming spirit among Capetonians in the run up to, during and beyond the international football extravaganza. By endorsing the “I am a service ambassador” programme, Cape Town Tourism hopes to further activate citizens as effective brand ambassadors for Cape Town: Live It! Love It! LOUDER!