Since 1988, World AIDS Day has been about raising money for, heightening awareness of, combating prejudice through and improving education around AIDS-related efforts. In 2010, Cape Town will be part of global efforts to raise awareness around HIV/AIDS, as part of both the (RED) and the Lights for Rights campaigns, by illuminating Table Mountain with red lights from 19h00 until midnight tonight.
The (RED) campaign raises money for the Global Fund, the biggest pot of money dedicated to overcoming AIDS, tuberculosis and malaria, by co-branding products and releasing them in limited (RED) editions, donating up to 50% of the proceeds. One of the components of this campaign involves turning iconic landmarks around the world red. The initiative dovetails well with the Lights for Rights campaign, which places emphasis on “shining a light on human rights” in relation to HIV and AIDS, drawing global attention to the rights of those infected and affected by HIV.