Legacy of 2010

As a Host City for the 2010 FIFA World Cup™, Cape Town aims to give meaning to the official 2010 FIFA World Cup™ slogan, Ke Nako – Celebrating Africa’s Humanity. To this end, the city has developed a legacy plan, the objective of which is to ensure that the people of Cape Town and the Western Cape continue to reap the benefits that flow from the event long after it is over.

“Our vision stretches beyond 2010 towards 2020 to make sure that Cape Town is positioned very strongly as one of the world’s most iconic cities reflected in the economic wellbeing of every citizen,” says Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism. “It needs to be not only a great place to visit but it must be a fantastic place to live.

“It’s very important to lay the foundations for sustained growth beyond the World Cup in terms of economic development and job creation, improved and new infrastructure, civic pride, service excellence, a sustainable and green Cape Town, safety and security, and finally creating a 365-day destination,” she continues.